Promoting America's Urban Frontier
November 11 Neighborhood Blogging event
We had the idea at the PCPGH3 Rust Belt Bloggers session to encourage everyone to blog about their neighborhood on a single day, and we chose November 11, 2008 as that day.
On another thread, someone asked how we'll promote this concept. This thread is a focused home for that discussion.
Some things we should do:
0. Come up with a short, clear name for this. Is "Neighborhood Walk" a good name? (I like it, but I'd like to hear opinions and alternatives if anyone feels creative.) At the same time, choose a short tag to label media/posts on this.
1. Create a logo or graphic to represent the neighborhood view concept -- maybe something that includes a footprint or vision theme, and using whatever name we choose in step 0.
2. Create a boilerplate announcement that explains the concept, gives the date, and links back to this Ning site for more details (we can draft the boilerplate in this discussion thread, then create a page or event that will be the linkable hub).
3. Each of us post an announcement on our sites, including the boilerplate and adding our own plans for that day plus why it's important, etc.
4. Create a press release, again working from the boilerplate, and encourage everyone to send out to media outlets with your contact info for followup details. (Need a volunteer to draft press release.)
5. Follow through and do the walk/tour/post on 11/11, tagging media and send a message with link to someone to gather.
6. Monitor all posts and media that use the tag, and provide some central place or page to make them easy to find/tour. If someone could write up a summary afterwards (like we do for Mixology Monday), that would be ideal.
Those are the basics. What other promotion ideas do we have? Who can volunteer for any of the above?
On another thread, someone asked how we'll promote this concept. This thread is a focused home for that discussion.
Some things we should do:
0. Come up with a short, clear name for this. Is "Neighborhood Walk" a good name? (I like it, but I'd like to hear opinions and alternatives if anyone feels creative.) At the same time, choose a short tag to label media/posts on this.
1. Create a logo or graphic to represent the neighborhood view concept -- maybe something that includes a footprint or vision theme, and using whatever name we choose in step 0.
2. Create a boilerplate announcement that explains the concept, gives the date, and links back to this Ning site for more details (we can draft the boilerplate in this discussion thread, then create a page or event that will be the linkable hub).
3. Each of us post an announcement on our sites, including the boilerplate and adding our own plans for that day plus why it's important, etc.
4. Create a press release, again working from the boilerplate, and encourage everyone to send out to media outlets with your contact info for followup details. (Need a volunteer to draft press release.)
5. Follow through and do the walk/tour/post on 11/11, tagging media and send a message with link to someone to gather.
6. Monitor all posts and media that use the tag, and provide some central place or page to make them easy to find/tour. If someone could write up a summary afterwards (like we do for Mixology Monday), that would be ideal.
Those are the basics. What other promotion ideas do we have? Who can volunteer for any of the above?
Replies to This Discussion
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Permalink Reply by Mark Rauterkus on -
A while ago I made a little video about a spot that is not too far from our home, just 2 blocks away. It is about wasted space along the river's edge on the Mon at the foot of the Tenth Street Bridge.
There is news now that the mayor wants to do a major project along the Allegheny from The Strip District up to Highland Park.
Given the discussions, here is a simple tour and peek -- that you all can do better than.
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Permalink Reply by Josh on -
For somebody who just discovered the Rust Belt Bloggers and is interested in participating on the 11th, can you sum up what this is about?
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Permalink Reply by Cynthia Closkey on
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[BOILERPLATE TEXT, for use wherever we need a description of the event]
What Is the Neighborhood Walk?
The Neighborhood Walk is a chance to recognize the place you live, work, or call home -- and to introduce it to the world.
On November 11, 2008 (11/11/2008), bloggers, podcasters, vloggers, photobloggers and others are invited to take a walk around their neighborhood, make media about it -- a blog post, photo gallery, video, or whatever you prefer -- and post it on the web.
Take a walk around your block and photograph what you see. Sit outside and write about the people who pass and the world around you. Turn on your video camera and give a guided tour of your neighborhood.
Post your media anywhere -- your blog, Facebook, MySpace, anywhere. Tag it as "neighborhoodwalk" so everyone can seek out what everyone else has posted. Then do a search and see everyone else's neighborhood.
(Press release coming next.)
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A note of explanation:
I started this with the 11/11 Project name, but I wasn't sure how to use 11/11 as a tag. I don't feel confident that one can use slashes or other punctuation in tags, except for dashes.
I think neighborhoodwalk is going to be a more reliable tag, and if that's true we should use it for the name too.
I know Tea Pittsburgh prefers the 11/11 name; did anyone else have thoughts on this?
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Permalink Reply by Tea Pittsburgh on -
Neighborhoodwalk is great!
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Permalink Reply by Justin Kownacki on
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Whatever works best!
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Permalink Reply by Mark Rauterkus on
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What tag are we using for the neighborhood walk? Thanks!
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neighborhoodwalk -- all one word.
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Permalink Reply by Shadow on -
Should there be, somewhere here, a list of sites participating, such that we can add ourselves as we post?
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I have started one here: http://rustbelt.ning.com/forum/topics/neighborhood-walk-11112008
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