Rust Belt Bloggers

Promoting America's Urban Frontier

The idea is this, if we can shift 10% of spending from national or international sources to local sources, we would do the area some good. It’s called a ShiftMob.

Taken from Cambridge Local First, in Cambridge MA.


"If New England residents shifted 10% of our annual budget from non-local purchasing to local purchasing, we could create thousands of new jobs and grow our local economy by hundreds of millions of dollars.

"Taking its cue from the “flash mob” phenomenon, a ShiftMob is a way of demonstrating our support for all locally-owned businesses by focusing attention and money on one or two Local Independents. Although the focus is on one or two businesses, the primary purpose is to promote all Local Independents and to encourage businesses, nonprofits, government agencies, and residents in making the 10% Shift. "


10% isn’t much, is it? Let’s say you change your thinking, because I think ShiftMob isn’t enough. Let’s say you buy all grocery items at the closest big grocer, whatever that might be. Do you shop for food once a week? Twice? More? Doesn’t matter. What if? What if, 10% of that time, you stopped at the local farm stand on your way home from work to pick up tomatoes, corn, cukes? What if? What if you stopped at the little import boutique to pick up tea from Great Britain? Stopped at the Hispanic grocer for a specialty item- just 10% of your trips home? A garage sale to find a book? Don’t read? How about the kids across the street? Would they be in the market for a .25 cent book? See what I’m saying? How many S-bux coffees must you have a week? Why not Boston Stoker 10% of the time? 10% isn’t much, it’s a shift. A tiny shift, right?

Back to the ShiftMob. Here’s the thing, I’m not one for organizing movements, but I’m game to keep some cold hard money in the Dayton area. This can’t be hard to do, can it? I’m willing to spread the word, if you are an organizing type and need some voices, and I’m easy enough to contact. @terilussier, #fb- Teri.Lussier.

Originally posted at The Brick Ranch.

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